Is It Really Necessary?
YES! You only have one chance to impress future buyers...make it a good one. Take a look at some interesting facts and numbers on how professional photography can impact your listings.
Here are some interesting tidbits:
You caution your sellers about the importance of curb appeal. You counsel them to clean up and maybe even stage the home’s interior. Then you come along, snap some quick photos on your smartphone and slap them on the MLS.
While curb appeal is your client’s responsibility, web appeal is yours. You have one chance to impress – a scant two seconds to grab a buyer’s attention without a photograph and 20 seconds with one. Do iPhone photos or those you take with a point-and-shoot camera make optimum use of those valuable seconds?
Professionally photographed homes tend to sell for more money and sell faster than homes listed with point-and-shoot cameras, according to a new study by the real estate brokerage Redfin.
In an analysis of 22 markets, the Redfin study evaluated the sales success of homes shot professionally with a digital single-lens reflex camera versus homes shot with amateur, point-and-shoot cameras. The study evaluated homes priced between $200,000 and $1 million.
The study also found that homes that were professionally photographed also tended to sell faster. For instance, homes in the $400,000 range that were professionally photographed sold 21 days faster than those photographed with point-and-shoot cameras.