We talked extensively in our previous article about why should should use video to market your business. We're going to expand on how to do that here.
Unbeknownst to a great many small business owners, producing high-quality videos isn’t a tactic that needs to be completely beyond a budget. Still, there are a number of low-cost options that small businesses can take advantage of – and this represents just one of the reasons why a shift in marketing is taking place and why more companies are allocating what was once their TV advertising budget towards online videos production. Promoting a business through videos, as we have constantly suggested in this article, is a great way to showcase a company, its products and even the knowledge of employees.
Here’s how small businesses can get started with marketing-via-video, even if they’re operating on a tight budget.
Introduction/Welcoming Visitors to the Business
The best step a modern business can take in the area of videos is an introduction to what the company stands for and what its products are designed to do. Getting a CEO, owner or founder in front of a camera to share the mission and vision of the company, plus a friendly introduction to new customers or a re-introduction to current ones, can definitely get the conversation going.
Here is some insight we can offer:
When it comes to introductions and other types of visual content, businesses should work with what they have at their disposal; for example, if a company has the ability to create compelling PowerPoint presentations for a mission statement deck, these can be re-purposed into videos. Screen recordings with audio overlays can also be used, proving that a small business doesn’t have to spend a lot of cash to make a splash.
Education/How Visitors Can Help a Business Help Them
As we mentioned earlier, creating overly promotional videos about why prospective customers should buy a product should be avoided; instead, the focus should be on educating and entertaining an audience with videos that add value. Tutorials that feature products or “how-to” videos for a related project is just one example of how a company can highlight employees, company knowledge and brand awareness without selling or pitching being the overt motivational element.
406Productions Fun Fact: A study has found that 46-percent of people say they’d be more likely to seek out information about a product or service after seeing it via online videos.
Promotion/Steals, Deals and Teasers
Promotional videos can come in all shapes and sizes, meaning they can be presented in a variety of formats. If a business is, for example, planning on introducing a sales deal to a social media following, quick 10-second videos for Vine or Instagram can spread the news and encourage sharing by followers (and this is where the social media aspect of this article comes into play). Indeed, teasers for new products or services can generate interest and represent a way for a business to garner pre-launch feedback.
Some additional suggestions we can offer: These types of videos should be kept short, as people want details concerning deals quickly. Of a group asked, 36-percent prefer videos to be one to three minutes in length, with shorter videos encouraging social media sharing.
Videos provide a small business with the opportunity to re-purpose old content into a fresh, exciting format while allowing a company to showcase what it has to offer. And, production of such videos doesn’t have to break the bank – working with what is available and focusing on delivering it in the most interesting way possible will resonate with an audience…and powerfully.